SEO Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise search engine optimization companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise SEO company with the ability to achieve consistent results in a constantly evolving industry. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise search engine optimization companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective Search marketing campaigns. These five areas of evaluation include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods.
The first is needs analysis. We evaluate the ability of a vendor to identify the unique needs of their clients. What processes are in place to gain an understanding of the client's business? How is that information used to identify the SEO needs of the client?
The second is keyword analysis. We focus on the methods used to create an effective keyword list. Our research team looks into how a vendor selects which keywords to target, the overall competitiveness of the keywords, and how the keywords are being used throughout the campaign.
The third is on page optimization which focuses on various strategies which optimize the actual website in order to achieve favorable results for target searches in major search engines. The research team looks into the depth of knowledge of the vendor in regards to how search engines rank websites and the role in which keyword density plays in achieving a favorable position.
The fourth is off page optimization. This refers to the strategies and processes of the search marketing vendor in producing off-site work to influence the ranking of the page in results through activities including, but not limited to, link building, advertising, and online press release distribution.
The final area focuses on the reporting methods of the vendor. We analyze their reporting methods to better understand how the vendors report the success of their campaigns to their clients. It is essential for the vendor to produce reports that properly indicate the success of a campaign as well as offer suggestions of where to go next.
We continue to evaluate and rank enterprise SEO companies to account for the latest developments and advancements of the leaders in search engine optimization. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise search engine optimization needs.
