Video SEO Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise video search engine optimization companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise video SEO company with the ability to position videos in the most visible position for web users. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise video SEO companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective video Search marketing campaigns. These five areas of evaluation include keyword analysis, on page optimization, off page optimization, reach, and reporting methods.
The first aspect is video keyword analysis. This includes evaluating a vendor's keyword selection by reviewing the competition for the given keywords. This may include assessing each keyword to determine how targeted the keyword is to the video presentation. Was the vendor responsive to the keywords desired by their clients?
Next we evaluate the vendor’s on-page optimization work. We may then evaluate the vendor's on-page optimization work. How does the company prioritize selected keywords within the title and meta tags? How dense was keyword usage in the video description?
Another important aspect of video SEO that we review is the off-page optimization. How effective is the vendor at driving traffic to the video? Do they use blog sites, social networks, and other link building tactics to gain traffic? Are the sites that are selected reaching the target market of the video.
A fourth component of our review is reach. How large are the distribution networks where the videos are being posted? Does the company post only with YouTube or do they post to other video networks as well such as Vimeo? Does the vendor post the video to any networks targeted to the market of the video?
One of the most important aspects of a vendor-client relationship is their reporting methods. How well is the company keeping the client informed? Do the reports provide statistics and analytics of video views and comments? Is the vendor providing next steps for the client?
We continue to evaluate and rank enterprise video SEO companies to account for the latest developments and advancements of the leaders in video Search marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service video SEO needs.
