Research Introduction
bestseos.com utilizes a proprietary evaluation process in order to craft the rankings of the best
online marketing agencies each month. Enterprises turn to bestseos.com when searching for a reputable
online marketing agency due to our history of analysis within the online marketing industry.
The research process has been developed since 2002 with the main objective of identifying which
online marketing agencies are most capable of producing consistently successful online marketing campaigns.
Our Testing Philosophy
We believe in identifying the absolute best in the online marketing industry. Our philosophy involves
a multiple-step process involving an internal analysis of each vendor based on our proprietary evaluation
criteria, connecting with references of online marketing agencies, and analyzing the latest developments
and changes within the industry as a whole. By the end of the process, our research team crafts
a strong picture of which agencies are dedicated to producing innovative strategies and solutions
with the needs of enterprises in mind.
Evaluation Criteria
The evaluation criteria differs based on the type of specialization being offered by the agency in which
they are being evaluated. This consists of five areas of evaluation which have been identified by the
research team as the most crucial factors influencing the overall success of a campaign.
Online marketing agencies and software vendors are being gauged based on benchmarking in each of
the five areas derived from the research performed each month and on a continuous basis as new
information is uncovered and provided to the research team.
Client References
In order to best understand how well an online marketing agency produces their work we connect with
clients of online marketing agencies in order to obtain their unique experiences and feedback.
Clients are asked questions about their campaign related to the results achieved through the
duration of the campaign, their communications with the vendor, and their opinion on the results.
We generally work with Fortune 500 companies and large scale enterprises around the world to understand
how the agencies they have worked with have been influenced by their guidance and expertise.
Industry Analysis
In order to remain abreast of the latest developments within the industry our analysts work to uncover
new information and research topics within online marketing. Our analysts remain close to their
respective specializations to understand how Search algorithms and changes in social media affect
the outcome of popular strategies and approaches. Additionally our team remains dedicated to appearing
at and being active within various conferences and industry events.
